Speedskater Marianne St. Gelais part of Coca-Cola Canada campaign for Sochi

As a proud Olympic sponsor since 1928, Coca-Cola is featuring three prominent athletes on the cans of its Canadian product. Figure skater Patrick Chan and hockey player Steven Stamkos are joined by short track speed skater Marianne St-Gelais. Introduced on store shelves in January, their silhouettes and signatures adorn the red cans of Coca-Cola, making for a unique collectible.

The silhouette and signature of St-Gelais appears in the collectible can to the right.

The silhouette and signature of St-Gelais appears in the collectible can to the right.

Celebrating their determination and achievements, St-Gelais and her male counterparts shall be part of Coca-Cola’s marketing campaign leading into Sochi. Coca-Cola’s Olympic digital hub will feature their stories while sharing personal tips on why everday activity is essential in family life. She will also be part of their digital marketing campaigns, along with Cinema and TV advertising.

This is a remarkable opportunity for St-Gelais, who will not only gain more momentum heading into Sochi, but introduce herself to a new generation of young Canadian females in sport. Reputed as a spontaneous and flamboyant personality, she is also mature enough to understand the pressure of living up to expectations in Sochi. While she was a rookie in Vancouver, she can no longer fly under the radar. Having already competed at Sochi’s Iceberg Rink in a previous competition, she is familiar with the ice surface and prepared to give it her best.

As an ambassador for Coca-Cola, she appeared at a Montreal ParticipAction event on December 10, 2013. Image obtained from: http://photos.newswire.ca/images/download/20131211_C9357_PHOTO_EN_34842.jpg

As an ambassador for Coca-Cola, she appeared at a Montreal ParticipAction event on December 10, 2013. Image obtained from: http://photos.newswire.ca/images/download/20131211_C9357_PHOTO_EN_34842.jpg

Hailing from St. Felicien, Quebec, she would grab silver medals at the 2010 Vancouver Winter Games in the 500 meter and 3,000 meter relay. Of note, she was one of only four Canadian athletes to earn multiple medals in Vancouver, while the 500 meter silver was earned on her 20th birthday, respectively. She would further enhance her newfound celebrity status at Vancouver when she kissed her boyfriend, fellow speed skater Charles Hamelin, after his gold medal effort in Vancouver.

Complemented by four World Championship (two silver and two bronze) medals and the 2011 World Cup title, she was also bestowed the honor of Speed Skating Canada’s Female Short Track Skater of the Year in 2010 and 2011. This was preceded by a pair of remarkable performances in 2007 and 2009. At the 2007 Canada Winter Games, she would garner four gold medals and one silver. A gold medal performance occurred at the 2009 world junior championships, earning her Speed Skate Canada’s Rising Star honor.

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