As momentum for the 2015 FIFA Women’s World Cup builds up among Canadian sports fans, Coca-Cola Canada has greatly contributed to sparking interest. Its most recent TV spot celebrates the women’s game while paying tribute to one of the Canadian team’s all-time greats.
Part of an unprecedented partnership with FIFA, the 2015 edition of the FIFA Women’s World Cup marks the first time that Coca-Cola is involved with the event. Said spot highlights Canadian team captain Christine Sinclair, an ad meant to encourage and empower women in sport.
Titled, “It’s a Girl’s Game”, the spot was conceived by Sid Lee, and features Sinclair and a teenage girl playing a soccer video game together. Jumping into the video game, which features male players on the pitch, Sinclair is dominating the field. In the game’s aftermath, Sinclair is seen celebrating with the consumption of Coca-Cola. Afterwards, the screen features the inspirational line, “Happiness is seeing yourself in the game. Proud supporter of women in sport.”
Considering that some of the values of the Coca-Cola brand include concepts such as “inclusiveness, happiness, and optimism”, their support of FIFA’s Women’s World Cup is a superlative way of celebrating the growth and positive impact of female soccer in Canada. As a side note, soccer is one of those rare sports where men and women can truly play together and there is no gender barrier or disadvantage.
Coca-Cola shall also feature a series of collector cans, commemorating the six host cities of the event. Adding to the collectability is a special edition aluminum bottle which shall be available at the FIFA Women’s World Cup trophy tour.
In partnership with FIFA, Coca-Cola is also the sponsor for this 12-city trophy tour. Having started in the nation’s capital of Ottawa, Ontario on April 1, fans have the opportunity to get their photograph taken with the Women’s World Cup trophy. An added bonus for the fans in Ottawa was the chance to meet Nozomi Yamago, a member of the Japanese team that captured the FIFA Women’s World Cup when it was last contested in 2011.
Of note, this is the first time that the FIFA Women’s World Cup has toured Canada, only adding to the impact of the event for fans throughout the country. Other features of the tour including the chance to participate in a virtual game against the Coca-Cola Ultimate Goalie, along with an opportunity for fans to record a message of good luck.