Building on the momentum of having Ronda Rousey grace its cover, Sports Illustrated (SI) has made a profound statement on the growing impact of women’s sport. Taking into account that late spring is playoff season in the NBA and NHL, it would have not been surprising to have a cover devoted to one of their sports. Instead, SI rightfully devoted their cover to a preview of the 2015 FIFA Women’s World Cup.
In fact, it is actually four different collectible covers that can be found on newsstands. Of note, four members of the United States national women’s soccer team are featured on said covers; led by forwards Sydney Leroux, Alex Morgan, Abby Wambach and midfielder Carli Lloyd. As a side note, subscribers receive a team cover, which features Leroux, Lloyd, Morgan and Wambach, who have collectively scored 331 goals in international play..
For Morgan, there may be a slight tinge of irony. Like the aforementioned Rousey, both have appeared in SI’s world-famous Swimsuit Issue. The chance for both to make an appearance on the cover is an opportunity to look beyond their sex appeal and celebrate their accomplishments, while simultaneously serving as role models for young girls.
Considering that the 35 year-old Wambach is in the twilight of her career, the chance to be featured on SI’s cover represents another milestone in her outstanding career. With 182 career goals, the most of any woman in the history of the sport, the one championship she has yet to win is the World Cup. Should the US emerge victorious in the gold medal game in Vancouver, expect another cover appearance for Wambach.
One element that has not been overlooked by Canada’s soccer fans is the fact that Leroux was born north of the border. The cover displays great bravura as the caption indicates that Leroux will silence Canada’s boos. With the USA’s first two games in Group play taking part in Winnipeg (its province borders the state of Minnesota), the number of American fans in attendance ensures there are no boos. As a side note, the USA’s third game takes place in Edmonton (where Canada played its first two Group games), the northern-most host city in the event, there may be some boos to come.
The key storyline of the issue is one of redemption. In addition to the goal of winning its first World Cup title since 1999, which was a landmark moment for women’s sport in America, motivation is high after the bitterness of a shootout loss to Japan in the 2011 title game. Compounded by the gender discrimination controversy over the use of artificial turf, America’s entry in this year’s World Cup has not been lacking in storylines.
Regardless of the outcome, the impact of all four covers signifies a remarkable victory. Punctuating the relevance of women’s soccer as a point of pride for American sports fans, perhaps it may lead to increased coverage of Women’s Professional Soccer, along with other female sports.