In the euphoria of the 2015 FIFA World Women’s Cup, a remarkable app is available to enrich the experience for Canadian soccer fans. The Pride and Joy App (available from the App Store and Google Play) is an initiative that provides funding for Canadian soccer programs at the grassroots level, while fans feel a more profound and interactive connection.
Upon the download, fans can use it during any game that the Canadian national women’s team competes in during the 2015 FIFA Women’s World Cup. Every App action during such a game results in an amount of money being donated, turning cheers into funds.
In addition, fans can track the impact with real-time results.
Of note, the sponsors include various popular food brands such as: Chips Ahoy, Stride, Ritz, Maynards. Their sponsorship has also resulted in point of purchase display stands at numerous grocery stores throughout Canada, helping to raise awareness of the campaign.
The goal is to raise up to $100,000 for Youth Soccer Clubs during the World Cup. Of note, the clubs receiving the donations are randomly drawn from a pre-selected applicant pool, and the maximum donation for any one club is $5000.
For Team Canada’s final match in Group play, a June 15 match in Montreal versus the Netherlands (a 1-1 draw) saw Pride and Joy 2015 raise money for the following clubs: Burnaby Girls Soccer Club, Club de Soccer Chomedey, South Shore United FC and Northern Heights Soccer Club. Having clinched first in their group, the Canadian contingent continues to the Round of 16, allowing fans another opportunity to show their support via the app.